10 Black-Owned Makeup Brands That Deserve a Spot in Your Collection

Black women spend nearly 7.5 billion dollars annually on beauty and personal care products.1That buying power has also translated into an innovative, developing pool of Black beauty brand founders creating hair, skin, body, and makeup products that have become cherished in our collection.

Ahead, we rounded up ten of the most popular Black-owned makeup brands to shop at your convenience. From OG brands like Fashion Fair to newer options from The Lip Bar and Fenty Beauty, youre bound to find a new favorite from one of these brands.

Fashion Fair

Fashion Fair is one of the first prestige Black-Owned makeup brands, founded in 1973 by Eunice Johnson. Known for breaking racial barriers and being sold in luxury department stores such as Neiman Marcus, Fashion Fair has been the go-to makeup brand for Black women and professional makeup artists for decades. The brand remains a household name to this day. Dermatologist Dr. Caroline Robinson and esteemed celebrity makeup artist Sam Fine head up the product development team and are constantly creating new innovative techniques and formulas infused with natural ingredients.

Fashion Fair Skinflex Stick Foundation $39.00 Shop

The Lip Bar

The Lip Bar offers a wide variety of makeup products in every category, along with skincare and makeup brushes. Once rejected on Shark Tank, CEO Melissa Butler used that as fuel to drive her mission of changing the shade ranges offered within the cosmetics aisle. Fast-forward to today, Butlers dream of being a success came true— and The Lip Bar is one of our favorite brands. If youre perusing its offerings, we suggest picking up the Nonstop Liquid Matte Lipstick ($14), which wont budge through dinner or drinks.

The Lip Bar Nonstop Liquid Matte Lipstick $14.00 Shop

Heres Every Black Friday Beauty and Fashion Sale You Need to Shop Now

Danessa Myricks Beauty

Danessa Myricks Beauty continues to be one of the most sought-after brands in the beauty space, offering beautiful pigments and creative product innovation. Each product is created to be multi-functional and work on many different faces and complexions. Makeup artists stand behind the quality of Myricks brand, and youre bound to find multiple products of hers in professional makeup kits.

Danessa Myricks Beauty Yummy Skin Blurring Balm Powder $36.00 Shop

Pat McGrath Labs

Pat McGrath has years of artistry under her belt and was touted as the most influential makeup artist in the world by Vogue Magazine. Her bespoke makeup brand, which was founded in 2015, is beloved by beauty lovers for its professional performance and luxe quality. Pat McGrath Labs quickly grew to be a billion-dollar makeup brand, with new collections selling out all in record time, and the products truly speak for themselves.

Pat McGrath Labs X Mothership Eyeshadow Palette: Moonlit Seduction $128.00 Shop

Fenty Beauty By Rihanna

Rihanna disrupted the beauty space in 2017 with the launch of Fenty Beauty and the brand remains a top-seller at Sephora and other global retailers. The brand, most known for setting the standard of 40+ shades of foundation, has rapidly grown to offer a wide range of products across various categories including color cosmetics, skincare, and body care. Its a trailblazing beauty brand with something for everyone.

Fenty Beauty By Rihanna Match Stix Matte Contour Skinstick $32.00 Shop

UOMA Beauty

UOMA (which means beautiful people in Igbo) Beauty is a beauty brand founded by Sharon Chuter. With values and beliefs that include African pride, self-expression, and colorful living, UOMA delivers product innovations that help consumers look and feel their best. Its Badass Icon lipstick range is one of our favorites and has a range of long-lasting colors inspired by iconic women.

UOMA Beauty Badass Icon Lipstick $24.00 Shop

Beauty Bakerie Cosmetics

Cashmere Nicole created Beauty Bakerie to offer high-performance, vegan makeup and skincare. Nicoles product lineup is made with high-quality ingredients that are also gluten-free. The brand is fun overall, with each product named and outfitted to fit into Nicoles "bakerie." Dont be fooled by the cuteness; the shades are opaque, and the quality packs a punch.

Beauty Bakerie Flour Setting Powder $26.00 Shop

Coloured Raine

Founded by Loraine R. Dowdy Coloured Raine launched in 2013 and offers multiple categories of products that encourage expression for all complexions. Some of the best-selling products includes vivid eyeshadows that pop on melanin skin. If you want to create a bright and expressive eyeshadow look, Coloured Raine has everything you need.

Coloured Raine Wealthy Chic Pigment Palette $16.00 Shop


BLK/OPL offers high-quality products without the expensive price tag, with most products ringing up for less than $20. With over 28 years in business, BLK/OPLs reputation is respected by celebrity makeup artists and board-certified dermatologists.

BLK/OPL True Color Pore Perfection Liquid Foundation $15.00  Shop

Black Radiance Makeup

For the past 30 years Black Radiance Makeup has celebrated inclusivity and diversity for all women and complexions. A trusted brand in the beauty community, Black Radiance continues to amplify Black voices and create inclusive and innovative product formulas that deliver exceptional results.

Black Radiance Cosmetics True Complexion Creme Contour Palette $11.00 Shop

The History and Triumph of Black-Owned Makeup Brands

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  1. Attracting Black beauty consumers in 2022. NIQ.
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